Blog
Crowdtesting – The secret to enhancing user satisfaction
Every interaction on your website or app is a moment of truth, an opportunity to win loyalty or lose a customer. Even a 1% boost in customer satisfaction can increase retention by 5%, and raising retention by just 5% can drive profits up by an impressive 25% to 95%, according to Bain & Company. ...
The top 9 trends from the IT Directors Forum 2024
This year’s IT Directors Forum brought together IT leaders to share insights, discuss common challenges, and explore innovative solutions. With keynote speakers like mathematician & broadcaster Hannah Fry addressing decision-making under uncertainty and Dave Fishwick, Bank of Dave founder inspiring resilience and innovation, the event underscored the evolving role of IT in driving business ...
Are content updates putting your Black Friday at risk?
With Black Friday just around the corner, you’ve likely wrapped up a code freeze to secure your website’s functionality for peak traffic. But with your content and marketing teams actively making product, discount, and content updates on the front end, are you confident your ecommerce site can deliver a seamless customer experience? Why post-code ...
The essential Black Friday code freeze checklist
Black Friday is fast approaching, and for digital and ecommerce leaders, it’s a day that can make or break your entire year. With the code freeze looming, typically around November 4th, pressure is on to ensure your website or app is ready for the biggest online shopping event of the year. But are you ...
Unlocking Black Friday success: A 20-step strategy for ecommerce leaders
As the excitement builds for Black Friday 2024 and the holiday season, the ecommerce realm is buzzing with opportunities. In this digital battleground of discounts and retail frenzy, it’s the ecommerce leaders who plan carefully that come out on top. Dominating these peak periods isn’t just luck - it’s all about meticulous preparation, smart ...
5 innovative ways to optimise the customer experience on your ecommerce site
Did you know that 86% of buyers are willing to pay more for a more positive customer experience? In today’s competitive market, optimising ecommerce customer experience isn't just an option - it’s a necessity. As digital platforms become increasingly central to how we shop, ensuring that every step of the customer experience journey is ...
