Blog
Why your existing conversion rate optimisation strategy isn’t helping meet your KPIs
Conversion rate optimisation (CRO) is a hot topic. Ecommerce teams try everything to increase their conversion rates, drawing on proven practices. They streamline their app or website to remove distractions such as unnecessary form fields and they add in online chat, testimonials and countdown timers, all the while conducting A/B testing to see what works ...
Why outsource website and app testing?
Outsourcing the testing of your website or app can seem a big step. Here are some of the queries that frequently arise in our initial discussions with prospective users of our services. Any advantage to third-party testing? Is there any advantage to engaging a third-party testing company when developers or an agency already undertake ...
The business case for Digivante Convert
If glitches on your ecommerce website remain undetected, unreported and unaddressed, the knock-on effect on sales and revenues can be huge – and you may be blissfully unaware that there’s anything at all to worry about. Conor Whelan, Chief Strategy Officer, explains how Digivante's ecommerce conversion analytics tool, Convert, lifts the lid...
Website Wars: Lastminute vs Onthebeach vs Booking.com
The travel industry is one of the worst hit by the Covid-19 crisis, with job losses predicted to reach more than 100 million this year. This is a sad but not surprising statistic, as the travel and tourism sector has endured restrictions from more than 200 countries and territories, including border closures, travel bans ...
The business case for exploratory testing
The highly competitive app market doesn’t take any prisoners. Your app (or website) must meet, and ideally exceed, users’ expectations if it is to earn its place on their devices. Conor Whelan, Chief Executive Officer, explains how Digivante’s holistic approach to exploratory testing supports better pre-release quality at speed. It’s a harsh fact of ...
Finally, some good news for the travel industry?
The Covid-19 crisis has hit the tourism and travel industry hard. In a recent report, the UK’s Institute of Fiscal Studies states: “Tourism and leisure (excluding air travel) stands out in being one of the hardest hit industries.” While some are quick to predict the end of tourism as we know it thanks to ...
