Blog
Why push-and-pray is a risky strategy in today’s attention economy
As the rate of change accelerates, an agile release process has necessarily become the new normal. Unfortunately, the move from extended waterfall developments to agile and even DevOps, with small teams delivering batches of code more frequently, means the potential for issues has never been higher. If a release deadline is looming and testing ...
Website wars: GoCompare vs MoneySuperMarket vs Confused.com
Covid-19 has changed our travel arrangements – and our car insurance options – substantially over the last few months. When lock-down began, the Association of British Insurers (ABI) provided a wealth of advice and support to drivers, helping you navigate the complexities of getting the right insurance during the height of the Covid-19 crisis. Recently, the pledges ...
Why your existing conversion rate optimisation strategy isn’t helping meet your KPIs
Conversion rate optimisation (CRO) is a hot topic. Ecommerce teams try everything to increase their conversion rates, drawing on proven practices. They streamline their app or website to remove distractions such as unnecessary form fields and they add in online chat, testimonials and countdown timers, all the while conducting A/B testing to see what works ...
Why outsource website and app testing?
Outsourcing the testing of your website or app can seem a big step. Here are some of the queries that frequently arise in our initial discussions with prospective users of our services. Any advantage to third-party testing? Is there any advantage to engaging a third-party testing company when developers or an agency already undertake ...
The business case for Digivante Convert
If glitches on your ecommerce website remain undetected, unreported and unaddressed, the knock-on effect on sales and revenues can be huge – and you may be blissfully unaware that there’s anything at all to worry about. Conor Whelan, Chief Strategy Officer, explains how Digivante's ecommerce conversion analytics tool, Convert, lifts the lid...
Website Wars: Lastminute vs Onthebeach vs Booking.com
The travel industry is one of the worst hit by the Covid-19 crisis, with job losses predicted to reach more than 100 million this year. This is a sad but not surprising statistic, as the travel and tourism sector has endured restrictions from more than 200 countries and territories, including border closures, travel bans ...
