Blog
Why digital performance testing matters right now
How confident are you that your website or app can cope with foreseen and unforeseen surges in traffic? As retailers around the world brace for potential extra web traffic in the face of Covid-19, digital performance testing could help you prepare for the unpredictable demands that may await an ecommerce application in the weeks ...
What is conversion rate optimisation (CRO)?
Conversion rate optimisation (CRO) has become a central concern for ecommerce brands in recent years and spawned an entire industry of consultants, tools and software solutions that have promised to take the CRO headache away from ecommerce teams. Read our how to protect and grow your website conversion rate eBook here. But what’s really ...
The ultimate guide to usability testing
“As a viewer, I should never have to devote a second thought to as why not to click the ‘next’ option” And this is why usability testing is so important. Usability itself is an approach that integrates direct user feedback throughout the development, reducing costs and creating products that meet user needs. Usability testing, however, ...
How to perform usability testing
Our individual preferences and digital experiences guide how we respond to a company’s website and/or application. Usability and UX testing play a key role, often subconsciously, in determining whether we like a specific website. Think about a website you frequently visit - how does it make you feel? Can you navigate the pages with ease? ...
Who are the top ten best and worst online retailers?
Every year Which?, Internet Retailing and other digitally-focused research papers produce annual listicles, categorising the UK's top 10 best and worst online retailers. 2019 was no different as businesses review their current processes and transformations in preparations for 2020. Who's winning? Including both wholesale, clothing and food-related stores, the top 10 UK online retailers ...
