Blog
Black Friday 2024: The high stakes of ecommerce – Are you ready?
As Black Friday 2024 rapidly approaches, the pressure is on. For ecommerce leaders, this is the Super Bowl of retail – a day when months of preparation can make or break your year. The stakes have never been higher, and the window for getting everything right is quickly closing. Having a solid Black Friday ...
The most common Black Friday conversion issues etailers face and how to avoid them
Content changes, unforeseen bugs and your conversions The pressure is on to bundle products, apply discounts, and make quick content changes in the front-end UI to keep up with the demands of this monumental shopping event. However, what often goes unnoticed are the risks lurking beneath the surface—unforeseen bugs that can wreak havoc on ...
Common ecommerce payment issues and how to avoid them
Navigating the world of online sales in the UK can be challenging, especially when it comes to ensuring smooth payment processes. With online shopping being increasingly popular, it’s essential to avoid common payment issues that could drive customers away. Drawing from our extensive experience as a CRO & testing company specialising in ecommerce, collaborating ...
The role of CX in reducing cart abandonment
Cart abandonment is a common challenge for ecommerce and B2C companies. While some level of cart abandonment is inevitable due to customers window shopping, researching, and comparing products, a significant percentage occurs due to issues with the functionality and usability of a website or app. Identifying and fixing these CX issues is crucial for ...
Score big with Euros 2024: How football fever boosts ecommerce
Euro 2024 is in full swing, and football fever is set to sweep across Europe! As we all support our favourite teams, there's more than just football excitement in the air… Major sporting events like the Euros have a significant impact on the economy, driving increased spending across various sectors. Fans are not only ...
The 19% boost in Average Order Value that could transform your business
In the world of ecommerce, where revenue growth is paramount, increasing Average Order Value (AOV) stands as a pivotal strategy for businesses. It's a method that can significantly boost revenue without the need to acquire new customers. Traditional methods such as upselling, cross-selling, and loyalty programs have long been championed as effective means to ...