Blog
The most important website & app issues shaping customer experience in 2025
What 2024 taught us about digital CX: Key insights from testing hundreds of sites and apps 2024 was a pivotal year for our clients and their digital customer experience (CX). As they pushed boundaries with new features, global expansions, and cutting-edge functionality, we observed a surge in certain types of issues that directly impacted ...
Crowdtesting – The secret to enhancing user satisfaction
Every interaction on your website or app is a moment of truth, an opportunity to win loyalty or lose a customer. Even a 1% boost in customer satisfaction can increase retention by 5%, and raising retention by just 5% can drive profits up by an impressive 25% to 95%, according to Bain & Company. ...
The top 9 trends from the IT Directors Forum 2024
This year’s IT Directors Forum brought together IT leaders to share insights, discuss common challenges, and explore innovative solutions. With keynote speakers like mathematician & broadcaster Hannah Fry addressing decision-making under uncertainty and Dave Fishwick, Bank of Dave founder inspiring resilience and innovation, the event underscored the evolving role of IT in driving business ...
Are content updates putting your Black Friday at risk?
With Black Friday just around the corner, you’ve likely wrapped up a code freeze to secure your website’s functionality for peak traffic. But with your content and marketing teams actively making product, discount, and content updates on the front end, are you confident your ecommerce site can deliver a seamless customer experience? Why post-code ...
Common ecommerce payment issues and how to avoid them
Navigating the world of online sales in the UK can be challenging, especially when it comes to ensuring smooth payment processes. With online shopping being increasingly popular, it’s essential to avoid common payment issues that could drive customers away. Drawing from our extensive experience as a CRO & testing company specialising in ecommerce, collaborating ...
The role of CX in reducing cart abandonment
Cart abandonment is a common challenge for ecommerce and B2C companies. While some level of cart abandonment is inevitable due to customers window shopping, researching, and comparing products, a significant percentage occurs due to issues with the functionality and usability of a website or app. Identifying and fixing these CX issues is crucial for ...
